At Our Brand Is we know about effective brand positioning. How brands should reach out and connect in an emotional sense, what sort of social mission they should have, and how they come to life to help customers. In these challenging times, this is even more important.
'Mark Gandolfo worked with the team from ATEM Bass on the challenge of articulating our member proposition. This had been a ‘tough nut to crack’ and Mark guided us through the critical thinking to develop a proposition that captured our essence and offering to our members. He gave us the edge!'
'When the focus of our business offerings changed from a local base to include international markets, Mark Gandolfo and his team were instrumental in helping position our new brand HEAL (Health Education Australia Limited). Whilst respecting the heritage of the original brand, the new brand is seen as progressive, leading, relevant and has a compelling voice to appeal to International Medical Graduates and other stakeholders, across channels.'
'Mark worked on the strategy to help reinvigorate our brand to build the business in the Australian market. The thinking, planning and research involved in our refreshed brand, means we now have a strong platform from which we’ve started to build the brand at both trade and consumer levels.'
'Mark Gandolfo worked on the brand plan for a new business that would run out of China and into the international markets. The work on the name, the positioning, the brand offering, the customer journeys for this digitally based business was outstanding. The strategy that led to the brand design is highly valued.'