At Our Brand Is we know about effective brand positioning. How brands should reach out and connect in an emotional sense, and how they should come to life across the digital sphere, to help customers. Through our deep understanding of customers and their relationships with brands, we build effective brand/digital strategies, focussed on growth. We concentrate on the customer and their brand journey in the most efficient way. Challenging times mean this is even more important.
'Mark Gandolfo worked with the team from ATEM Bass on the challenge of articulating our member proposition. This had been a ‘tough nut to crack’ and Mark guided us through the critical thinking to develop a proposition that captured our essence and offering to our members. He gave us the edge!'
'When the focus of our business offerings changed from a local base to include international markets, Mark Gandolfo and his team were instrumental in helping position our new brand HEAL (Health Education Australia Limited) and developing our omni channel strategy. Whilst respecting the heritage of the original brand, the new brand is seen as progressive, leading, relevant and has a compelling voice to appeal to International Medical Graduates and other stakeholders, across channels.'
'Mark worked on the strategy to help reinvigorate our brand to build the business in the Australian market. The thinking, planning and research involved in our refreshed brand, means we now have a strong platform from which we’ve started to build the brand at both trade and consumer levels, using a multi-channel strategy.'
'Mark Gandolfo worked on the brand plan for a new business that would run out of China and into the international markets. He also designed the digital strategy to take GenEternal to the world. The work on the name, the positioning, the brand offering, and the customer journeys for this digitally based business was outstanding. The strategy that led to the brand design and the digital launch are both highly valued.'