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At Our Brand Is we know about effective brand positioning. How brands should reach out and connect in an emotional sense, what sort of social mission they should have, and how they come to life to help customers. In these challenging times, this is even more important.

 

Understanding branding

We have extraordinary brand experience and have kicked big goals for leading worldwide brands over many years. Now, even more so, we call on this brand experience to help brands navigate a sound, rational and focussed course ahead.

We have digital history. We have designed many digital firsts for multiple corporations and Victorian and Australian governments over many years. This experience also helps us guide brands in the even faster paced digital arena we are now all working in.

 

The future is here

In this faster changing world the focus for brands must be on the near future and how they can thrive within this ‘new normal’ context. How brands respond to and work with the massive changes happening now, with AI, botnets and even newer technology touchpoints still to be developed. Brand planning must be carefully managed within this ever changing environment. Insightful, customer obsessed digital strategies which are helpful and simple and utilise a range of offerings and touchpoints to engage a broad customer base, will gain the greater attention.

Brand spirit

Brand spirit is a special place that is hard to establish. It needs careful and considered brand planning. Brand hierarchy, if appropriate, will also play a critical role in market. So how do we bring all this knowledge, thinking and foresight together?

 

The way forward

We work closely with clients and stakeholders to gather a complete understanding of attitudes, needs and wants, to help inform the brand strategy. We use an 8 point proprietary brand planning process as part of our overall approach. This also includes a broad based digital component that focusses on customer intent, managed with what people need more immediately rather than what they might need over the much longer term.

 

Essential ingredient

Whilst fun is an essential ingredient to help achieve our best work, we know that focus, insight and experience are the key drivers of helping brands navigate difficult times. Whichever part of the planning process we are working on, we will be striving at 110% to help our clients through these times, working for the ‘right now’ and planning for the broader future. A future which will be brighter at some point. Our undertaking is to always focus on getting the best outcomes for our clients and the brands we work with, focussing on customer needs: left, right and centre.