At Our Brand Is we know about effective brand positioning. How brands should reach out and connect in an emotional sense, what sort of social mission they should have, and how they come to life to help customers. In these challenging times, this is even more important.
We have extraordinary brand experience and have kicked big goals for leading worldwide brands over many years. Now, even more so, we call on this brand experience to help brands navigate a sound, rational and focussed course ahead.
We have digital history. We have designed many digital firsts for multiple corporations and Victorian and Australian governments over many years. This experience also helps us guide brands in the even faster paced digital arena we are now all working in.
The future is here
In this faster changing world the focus for brands must be on the near future and how they can thrive within this ‘new normal’ context. How brands respond to and work with the massive changes happening now, with AI, botnets and even newer technology touchpoints still to be developed. Brand planning must be carefully managed within this ever changing environment. Insightful, customer obsessed digital strategies which are helpful and simple and utilise a range of offerings and touchpoints to engage a broad customer base, will gain the greater attention.